Using a bot can have great use in promoting one's product. If you use the bot on your behalf, then you get the targeted traffic that you would never get otherwise. With this traffic you get your advertising message across to the right audience.
So how does the Messenger Bot that I have described, work? Well the bot will post content and emails to several relevant social networks, which will be seen by those people who follow those social networks.
At the time of writing this, I am not sure if the Facebook Messenger Bot created by Alex has been downloaded or not. But at the time of writing, it is easy to see how such a bot can be useful, as it is not hard to predict the future and make use of social media as a way to advertise your products.
The Messenger Bot developed by Alex takes its name from the young, gay star of a hugely popular television show in Australia, Alex and Me. In Australia, it is difficult to find people who are not aware of the popular TV series, which is why a bot that imitates a young, funny Australian kid with an underdeveloped sense of English has so much potential.
It will also have "friends" on Facebook (which is another network) and Twitter, which has its own followers. When your bot sees that people are interested in it, it will give them a chance to comment on the posts and sometimes it will do some paid advertising, as well.
This feature of getting a reputation, without the need for any strong links, is very good, because no one will think you are spamming. Your bot will only post when it gets a real human to interact with it.
Of course, you should get a good person to run your bot. Someone who has experience in social media marketing and understands the subtle difference between spamming and genuine interest.
Once you have your bot set up, you should test it by posting to your bot and having it tell you what your audience thinks of it. Don't overdo it, of course, and make sure that it is only posted when it is an actual conversation.
Don't get your Bot into trouble by being too aggressive or you might end up in court. Let your bot take a different path every once in a while, so that it doesn't get bored with itself and turn itself off.
As soon as you have tested your Bot, you should start sending it messages about your product. This is a very good way to introduce your product and get a feel for how it works and who it appeals to.
As your Bot starts to build a following, you should consider getting it a more real-world presence. You might want to set up a Facebook page that gives the Bot the ability to send out adverts, and post relevant comments on other users' pages, but always remember to test it first.
No matter how good your Bot is, your intentions are the same: to be noticed and to be successful. So test your Bot, make it interesting, and be sure to use social media as a way to advertise your product.