In today's digital environments fast-moving, it seems that management in many companies still do not believe in the power of the Internet and especially changes in marketing and customer relationships that occurred in following web 2.0 and the rise of social media marketing in Perth.
Social media marketing is becoming one of the largest, if not the most important source of information for the consumer.
With more than 120,000 blogs written every day, and thousands of online forums where customers openly discuss their satisfaction and dissatisfaction with products and services.
The technology is now available to all internet trawl for mentions of your company or brand and monitors ongoing conversations. One can even categorize these conversations by "feeling" whether they are positive, negative, or neutral mentions.
Social media marketing is very convincing because the author has nothing to gain from further actions of the player. Building a traditional communication strategy and internal processes to ensure the positive customer experience is hard work for any business.
It was always easier to run another good announcement, a press release "success testimony," or hold a press conference to tell people how good you are. It has always been much easier for a company to talk than listen to its customers. Social Media Marketing is everything!
Every business needs now to consider how they should manage user feedback on their products and services in this very public. Power has since the "blog" shifted to the consumer and should be high recognition that to protect your brand.