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Briefing Your Copywriter – Practical Advice and a Proven Checklist in the UK

Telling your copywriter is probably one of the most important parts of the writing process; it is also one of the most neglected. As a copywriting client, you have a thousand and one things to do and only one of them is to write the content of your website/brochure/case study/newsletter. 

But here are a few reasons why you need to put in the effort (or at least help your copywriter do it), along with a provably true checklist to help you along the way.

Your copywriter information will always help you

Proper briefing with your copy editor in UK always pays off. Experience with copywriter clients large and small in the UK underscores the importance of always working on a written brief. Brief information about the copywriter should not be a long document. 

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A careful review of short text information allows you to ensure that all of your requirements are met.

When the summary arrives with your offer or review, read it carefully to make sure it accurately reflects your expectations. If there's something you don't understand or want to change, this is a good time to seek clarification or make some changes.

With verified and consistent summary information, your copywriter can start working with the confidence that he or she fully understands your needs and is appropriately equipped for the writing that involves them. 

And you can carry on with your other work, knowing that your copywriting is in safe hands. That's right, it pays to use a systematic copywriting checklist and get to know your copywriter.