Social media will be an necessary part of any business’s promotion approach, therefore it was not surprising that an episode of the live show for Podiatry practitioners, PodCHatLive would commit the topic to social media marketing for podiatry busineses. PodChatLive is a once per week live stream on Facebook which is hosted by Craig Payne from Australia together with Ian Griffiths from the United Kingdom. The hosts use a different guest on for each show and discuss an array of topics, addressing questions which might be posted in the Facebook feed. In the finish of the live, the recorded version is uploaded to YouTube and also the audio versions published as a podcast.
For the episode on social media, the hosts had a chat with Jill Woods and they pointed out why health care professionals often see marketing and advertising being a dirty word, and Jill offered good quality facts about the way you may re-frame this and use it for the good of the podiatry profession. In addition they brought up the advantages and disadvantages of social media and talked over a number of the different social media sites offered and how to make use of them, and ultimately how they can be used for good by all. There was additionally a conversation about how the professional/governing bodies can or must make use of social media. Jill Woods first worked in marketing back in 1988, a long time before the web came into existence and before she had ever heard the word podiatry. Since that time she has worked in many different advertising and marketing distinct roles and also qualified as a podiatrist ahead of working as an associate in a podiatry clinic and then operating her own private clinic. Jill has widely lectured on and about podiatry. She has since gained a Masters in adult training & education and began five different online and offline businesses so as to find something that will match her nomadic life as a armed forces better half.