You're organizing an event and you need a keynote speaker to make it even more special. But how do you choose the right person for the job? This can be a very difficult decision to make if the event is focused on a specific topic and you are looking for someone who has experience or knowledge in a specific area like the professional Jessica Pettitt.
You also need to decide what the purpose of your event is; Do you want to spread knowledge, entertain, inspire, or raise money? This type of decision can make or break your event because the wrong speaker can not only ruin the day / night itself but also leave your guests with bad memories of your event.
First of all, you need to find speakers who have experience in a topic or sector related to your type of event. For example, if your event is a fundraiser for young people looking to become athletes, look for sports stars who have to raise sponsorship money themselves.
If you're dining at a company, your keynote speaker might be someone from the company with links to your specific area of business. Make sure there is meaning between your event and the keynote speaker.
It is equally important to make sure that the person you choose can speak to a large number of people. Just because you choose a celebrity or someone to appear in the media doesn't mean they are comfortable in public.
Ask them to visit you for a trial launch or ask for footage of previous events they did. This will give you an understanding of how well they speak and whether they are focused on the audience or not.