If you work in marketing, there is a good chance you already know what B2B marketing automation means. Just to make sure we are all on the same page, let's review a quick definition to get a similarity.
Marketing automation is a software solution that offers the functions of email marketing as sophisticated as marketing drip B2B campaigns multi-step, landing page generation, and tracking full analytical. You can get more information regarding b2b marketing automation via https://www.funnelmaker.com/email-marketing-software.
Image Source: oogle
This software is there to help marketing teams better parenting and qualify leads at the early stages of the sales channel. That way, once led to the sale, the person is more likely to be eligible, interested and prepared to dig to consider the product in detail.
Simple Version: Response Shows Interest
The simplest example of how to implement a b2b lead scoring is to start with a multi-step campaign. Let us say that, once you've identified a new lead, they went to an automated campaign which sends an email as follow:
1. Initially starts with the email with links for welcoming, sends free information about your product and the problem it solves.
2. A second message including little more information regarding the product, as well as contact information.3.A third message leading to a more focused demo.
4. The final email message should be urgent, a limited-time offer which says about the sales cycle.