Videos are great for spreading details of your products and services. You can send across your marketing message quickly and clearly to a larger audience using an explainer video.
But why use animated marketing videos?
Animated marketing videos give us much more flexibility than a conventional video shot with camera, lights and real models. Also, you can create an animated video at a fraction of the cost of conventional video.
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There is also a major advantage of using animated marketing videos. Viewers readily accept cartoon videos without questioning the actions and movements on a cartoon video. Why? Because almost all of us are used to cartoons from our childhood; and we accept and enjoy cartoon videos. We also accept any action on cartoon video without questioning it.
We enjoy when a tiny mouse swallows a cheese many times bigger than him. This is precisely one reason to use cartoon videos for your marketing needs. You can present your marketing message without the viewer questioning or being skeptical about it.
Now we will look at the basics involved in making a great animated marketing video. We need to start with a marketing message, the script, and voice-over, video production and finally publishing the video.
First and foremost, you decide what the message is that you want to send across to your viewers. To put it in another way, what is it that the viewer must get when he or she completes watching the video.