Hybrid marketing has only recently made its way to the forefront of social media marketing campaigns. It is a fairly new term that describes a collection of marketing models. Hybrid marketing is used as a way to combine traditional models of proven media, including print and television advertisements, along with social media marketing methods.
The advantages of traditional media marketing are that most of us are more familiar with it. This type of marketing strategy generally includes a variety of media, including radio and television commercials, as well as, printed advertisements in magazines and newspapers. You can browse online to get information about the best digital media marketing firms in Canberra.
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Even billboards and other street signs can be incorporated when describing traditional marketing strategies. It is still highly active in the promotional world, however, many companies are quickly discovering that their customers tend to spend less time in direct contact with traditional strategies, and are now converting to social media.
Only with the introduction of digital media marketing internet has started to fully materialize. This is the kind of marketing strategy found on banner ads, personal web pages, and the company's website. It usually provides basic user information without a lot of communication from the customer as possible.
With the new age of social media marketing, customers may actually see the progress of digital media marketing. It is actually a combination of traditional marketing with new digital media, however, supports bidirectional communication.